Hi, I’m Vurda Batool
A UX Designer with professional experience in user-centered design, research, business strategy and marketing analytics. The blend of this cross-functional expertise allows me to approach user experience from both strategic and creative lenses. I have a deep understanding of how design influences purchasing decisions and a strategic mindset to balance user needs with business objectives.
To me, the best designs come from understanding people
Some of my selected work
August 2024UNICEF USA
Redesigning the mobile version by enhancing the visuals to encourage donations and increase user engagement.
December 2021ASHLEY HOMESTORE
Enhancing the checkout experience by adding two new features and reducing post-purchase anxiety
May 2024USDA PORTAL
Redesigning the desktop version of USDA farming portal to improve accessibility and navigation for the farmers.
May 2025TRIPSPLIT
A Fintech Saas mobile app designed to make it effortless for groups to split and manage travel expenses
My Achievements
2025
Earned the Google UX Design Certificate, expanding my expertise in UX research, design thinking, and end-to-end product design
2024
Completed an intensive UX/UI Design Bootcamp, mastering user research, prototyping, and usability testing.
2022
Awarded a Diploma in Digital Marketing, gaining advanced skills in SEO, social media marketing, and Google Analytics
2020
Completed my MBA, where I focused on people management, user behavior, people-centered strategies, and business growth
2018
Graduated with a Bachelor of Business Administration, with majors in marketing and business strategy
